Every Sunday morning I carve out time to write for myself and create content for others. Because I truly love to develop a good story, I find myself often lost in a world full of words and ideas and inevitably losing track of time. Now, while I love what I do, I need to survive just like you. These words on paper don’t technically pay the bills. Well, that’s not all the way true; they pay the bills if I charge for my content.
I have friends that have asked me to write their personal statements, draft their resumes, even create content for their bio page on their websites and up until last year, I didn’t charge them a penny. They are my friends, so I wanted to help. As my craft became more advanced and practiced I realized I have a skill others are willing to pay for and that, in turn, could become a dream job I never knew I really wanted to have! Same with your businesses: you offer a good or service that others will purchase. You most likely have many factors that attribute to how you scaled your price. Below are some factors to consider when pricing out your content’s worth--
What is the average rate from others for the service you offer?
How long did it take for you to produce your content?
Will you offer a base rate and charge for additional services from there?
Is your content truly organic and unique?
Did you have to pay for any materials/rented space used to create this content?
Are you doing this work for profit or not?
I’ve had to use all the aforementioned points to come up with a suitable price that my clients can afford and ultimately a friendly enough rate to get their returned business. Plus, if I am appropriately charging for my content, satisfied clients will send referrals my way.
Some of you may still be in the “giving” stage like I was in the past. Maybe monetizing your content makes you feel a certain way but ask yourself, aren’t you worth it? Would you pay for the services you provide? The point of monetizing your content is to generate revenue. Once you have visualized, strategized, and implemented your ideas, you should be making money by telling people what you’re doing. They should then have an understanding of your business services/products and then either want to be a client/consumer or not. If they don’t, treat this like sales and search for ideal clients. Monetizing is simply associating a price with your services and/or products with intent of turning around a profit. Use your talents to make your living! Everyone has to find a way to create income and you might as well make money doing what you enjoy.
If you don't charge for your content, what is it costing you? As I mentioned, a factor in creating my price was what resources and time is it costing me? I could be using my time to make money any other way so I had to incorporate that in my rate. It is imperative that we take care of ourselves financially and satisfy our career desires at the same time. For those of you who don't create content, I urge you to still consider all of this information when you are being charged by your content developers. Be mindful of always wanting that discount or deal; the people working for you need to earn a living too.
If you need content for your own small business or nonprofit, please reach out to us. We would love to be of service for you all.
Cheers to happier days of content and profit!