It seems like no matter the industry, every business and organization has a blog nowadays. While this may be an intuitive choice for some, it can seem strange for others.
That said, even if you are in an industry that doesn’t feel like it would benefit from a blog, you should reconsider. Here are four reasons why blogs are important and how they can upscale your business.
You Can Showcase Expertise
Competition is fierce, and it can be tricky convincing new clients that you are their best option when they don’t know anything about what sets you apart. You have to prove to them that you are an expert in your field that they can trust.
One of the most effective ways to do this in the modern age is through informative blog posts. Through writing, you give yourself a platform on which you can share not just the things you know about your industry, but also your unique views and methods that set you apart. Posts can offer education, advice, and even opinions that will help your potential clients get a better idea of who you and your business are.
It Boosts SEO
68% of clicks go to the first five results in any given Google Search. Learning the basics of boosting your Search Engine Optimization (SEO) is no longer a plus - it’s a necessity.
Having a strong blog on your website is a fantastic opportunity for boosting your SEO and driving more traffic to your website. Through the use of strategic keywords, internally linking to other pages on your site throughout posts, and the solid authority your website commands with the added value of the blog, you are likely to see drastic results in your monthly visitors.
Of course, SEO can get a little complicated. But while there are experts who could help you dive into it, running a quality blog on your website is something that you can get started on right away and lean into naturally.
It Opens a Dialogue
Though blogs may feel like a one-way conversation and platform, they have the potential to be much more. By encouraging conversation and asking questions to your readers, you not only develop a method of quality communication but also unlock the potential to expand your horizons and learn new things.
This is true not just of potential clients, but also of other professionals and experts in your industry. Building these relationships can lead to excellent collaborations and broadened audiences, especially if you link to each other’s platforms and potentially even write guest blogs for each other.
It Keeps Clients Informed
Finally, blogs are a fantastic way to keep your announcements, newsletters, and other informative materials organized in one easy-to-browse location for your clients. Not all blog posts need to serve as an informative article, and you can take advantage of the space to speak specifically about your own business and what is new.
Plus, if you have a regular newsletter, this helps you avoid long, wordy mass emails. By just posting the key points and a link to read more, you make it much more reader-friendly and effective.
No matter your industry, everyone has something to say. In the digital age, it is vital to make the most of your online domain through a blog that can spark conversation and drive substantial traffic.
Ready to take your business to the next level? Jali Creatives can help you make the next steps with confidence and efficiency! Click here to connect with us and we can talk about what we can do to help.