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OUR BLOG.


Jali Creatives 2024 Impact Report
This year, we collaborated with nonprofits, small businesses, and mission-driven leaders to create content and campaigns that didn’t just meet goals—they exceeded them.

Jali Creatives
Jan 11 min read


Level Up Your Impact: Why Now Is the Time to Invest In (Not Scale Back) Digital Marketing for Your Small Business
Let’s face it, having a presence online as a small business is vital--it’s your reputation, your first impression, and often, your biggest opportunity for growth.

Desiree S.
3 days ago3 min read


The Secret to Standing Out During Giving Days (Hint: It’s Not Just Another Graphic)
Every year, hundreds of nonprofit organizations rush to participate in major giving days like Giving Tuesday or Give Miami Day — but many of them do so without a real plan. They throw together a quick graphic, post a few donation links, and hope for the best. The result? Minimal returns, missed opportunities, and a reinforced belief that these campaigns "just don't work for us."

Jali Creatives
Jul 33 min read


The Power of Small Business Website Design: Make a Strong First Impression Online
You never get a second chance to make a first impression. In the digital age, your website is that first impression.

Desiree S.
Jun 103 min read


Consistent Content Marketing: The Secret Weapon for Entrepreneurs
If you are anything like me, summer means more personal and professional events (something about longer days make you wanna be outside, am I right?) that can be fun for you and good for your business- but can also mean less time for your usual operational activities.

Desiree S.
Jun 103 min read


Designing for Diversity: Inclusive Branding Strategies for Women Entrepreneurs
In today’s increasingly connected world, inclusive branding is no longer optional—it’s essential. More companies are allotting more resources to study and implement systematic processes to measure the impacts of inclusion efforts.

Desiree S.
May 93 min read


Steps to Elevate Your Website to Convert More Visitors into Loyal Customers
Your website is your brand’s home, your story’s sounding board, and somewhat like your 24/7 personal sales assistant. Your website has the power to be more than a brochure—it can be a transformational brand experience.

Desiree S.
May 93 min read


Spring Clean Your Brand – Tips for Refreshing Your Visual and Verbal Identity
Spring isn’t just for decluttering your closet—it’s also the perfect time to refresh your brand! All businesses will need to rebrand at some point, in fact, rebranding is a natural part of the life cycle of any business.

Desiree S.
Apr 223 min read


Creating Content with Purpose: Turning Your Mission into Meaningful Marketing
In today's saturated digital landscape, standing out requires more than just a catchy slogan or a trendy logo. For female founders and business owners, it's about crafting content that resonates deeply with your audience by authentically reflecting your mission and values.

Desiree S.
Apr 223 min read


March is Women’s History Month | Leverage your Level-Up: Seize these 3 opportunities for women-owned businesses
Happy Women’s History Month! As we celebrate the many strides over the years for women’s economic equity.

Desiree S.
Mar 203 min read


Stop Letting These 6 Branding Mistakes Cost You Customers
Here are six branding mistakes and solutions to address them.

Desiree S.
Mar 34 min read


When, Why, and How to Engage a Marketing Agency for Your Small Business
Engaging a marketing agency can be a game-changer, but only if you approach it with the right mindset and expectations.

Jali Creatives
Feb 105 min read


Stop Relying on Social Media: Craft a Winning Multi-Channel Marketing Strategy
Social media is a great tool to have in your arsenal, but it should not be the only place where people can find out more about your business

Jali Creatives
Jan 96 min read


New Year, Fresh Content: The Power of Consistent Marketing in Building Your Brand
Whether you’re posting on social media, updating your website, or sending an email campaign, consistency in your content is critical.

Jali Creatives
Dec 6, 20243 min read


Professionalism is Shifting, What Does This Mean for Small Businesses?
In today’s workplace, “professionalism” isn’t what it used to be.

Jali Creatives
Nov 6, 20243 min read


Your Guide to Surviving Season Shifts: How to Shape Your Business Around Seasonal Changes
Seasons come and go, and when they do there’s a lot that comes and goes with them.

Joslyn F.
Oct 3, 20247 min read


Branding 101: Finding Space for Creativity and Diversity
To own a business is one thing, but to stand out from the rest is another thing entirely.

Joslyn F.
Oct 3, 20246 min read


Navigating Imposter Syndrome as a Businesswoman
Imposter syndrome is a behavioral pattern and psychological phenomenon that can cause someone to feel undeserving of their success.

Joslyn F.
Sep 5, 20247 min read


Mentorship & Networking: The Benefits of Building Support Systems for Women in Business
Women of color are extraordinary, powerful, and capable to say the least.

Joslyn F.
Sep 5, 20246 min read


August is Black Business Month | How You Can Support Black Businesses
August is Black Business Month here in the US, and it is a time to specifically recognize and support the contributions of Black-owned biz

Jali Creatives
Aug 1, 20243 min read


Highlighting Cultural Authenticity in Branding: Why Representation Matters
The idea of cultural authenticity is a relatively new concept. To better understand its true meaning requires some dissecting.

Joslyn F.
Jul 10, 20245 min read


Unleashing Creativity in Your Business Strategy: Innovative Approaches for Women in Business
We often hear it said that in order to be successful in the real world, blank begins at home.

Joslyn F.
Jun 26, 20245 min read


The Power of Storytelling in a Short-Form Video World
According to Yaguara, 73% of consumers prefer short-form videos to search for products or services!

Joslyn F.
Apr 4, 20244 min read


Get the Most Out of Your Website | A Guide For Service-Based Business Owners
Here's a list of steps to get the most out of your small business website and make good on the investment of time, money, and energy.

Jali Creatives
Apr 2, 20243 min read


The Art of Narrating Your Brand Story: How Founders Can Connect with Their Audience
Forming a connection is quite literally like LEGOs. It is the set of building blocks that are necessary for forging a successful brand.

Joslyn F.
Mar 5, 20244 min read


The Power of Connection: Building a Community Around Your Brand
In the world of branding, connections aren't just a network; they're the lifeblood that fuels the expansion of our organizations.

Joslyn F.
Feb 7, 20244 min read


The Power of Your Brand Story: Building Customer Loyalty
As a service-based founder and entrepreneur, you know standing out takes hustle and heart. You also know that your target consumers are...

Jali Creatives
Jan 15, 20243 min read


Gearing Up for 2024: Key Insights for Small Business Owners
Key insights from "The Must-Know Ways Small Business Will Change in 2024."

Jali Creatives
Dec 14, 20231 min read


Kicking Ass in Your Business, While Taking It Slow
Our work can be a source of uplift and that we have time to work out the challenges we encounter.

Jali Creatives
Nov 30, 20232 min read


Crafting a Captivating Brand Story: Connect and Inspire Others
Your business story is more than just the “About Us” section of your website, it is a powerful tool that connects your brand and your...

Jali Creatives
Oct 30, 20232 min read


The Basics of Website Design: What Every Entrepreneur Needs to Know
A strong online presence is essential for any entrepreneur who wants to share their story with the world. Your website is the perfect...

Jali Creatives
Sep 19, 20233 min read


A Quick Guide to Email Marketing for Your Small Business
It is important that small business owners understand the importance of effective email marketing in reaching and engaging target audiences.

Jali Creatives
Aug 25, 20233 min read


The Power of Black Entrepreneurship: Celebrating Black Business Month
In celebration of National Black Business Month in August, we want to highlight the power of Black entrepreneurship and its crucial role in

Jali Creatives
Jul 28, 20232 min read


Creating a “Good” Logo for Your Brand
Creating a logo is an essential step in building a strong brand identity. Your logo should have meaning, be simple, and easy to recognize.
Brandi Munoz
Jun 12, 20232 min read


Mental Health for Small Business Owners: Building Community and Setting Boundaries
Mental health and wellness are critical to being a small business owner. Your mental health supports your small business.

Jali Creatives
May 3, 20234 min read


Marketing and Motherhood: How Being a Marketer and Agency Owner Have Helped Me Advocate for My Son
April is Autism Awareness Month, and as a mother to a child diagnosed with ASD (autism spectrum disorder), I wanted to tap in and share a li

Jali Creatives
Apr 10, 20236 min read


Revolutionize Your Professional Service Business with AI: A Quick Guide for Small Business Owners
Small business owners who offer professional services, such as lawyers, marketers, and accountants, can benefit greatly from integrating AI.

Jali Creatives
Mar 9, 20233 min read


Don't Love Your Online Presence? 3 Ways to Bootstrap Your Brand Like a Pro
3 ways you can build your brand as your do-it-yourself

Jali Creatives
Jan 31, 20233 min read


Digital Transformation for Your Small Business: Roadblocks to Avoid
Modern marketing strategies are reliant on a heavy digital presence. As such, it is critical to prioritize digital marketing...

Jali Creatives
Nov 18, 20222 min read


Digital Transformation for Your Small Business: Why It's Crucial for Marketing and Sales
Digital Platforms and Strategies Modern marketing is almost entirely centered around digital platforms and strategies. Consequently, you...
Sash Maharaj
Oct 17, 20222 min read


Why Blogs Are Important & How They Can Upscale Your Business
It seems like no matter the industry, every business and organization has a blog nowadays. While this may be an intuitive choice for...
Sash Maharaj
Oct 7, 20223 min read


Niche Marketing: How to Carve a Space for Yourself in a Saturated Market
When it comes to small business ownership in 2022, the internet is a double-edged sword: it offers the potential to reach customers who...

Jali Creatives
Jun 10, 20223 min read


Using Instagram Reels to Boost Your Business
With the growing popularity of short-form video, apply these tips to create engaging Instagram Reels for your business.

Jali Creatives
Mar 29, 20224 min read


5 Reasons to Hire a Digital Marketing Agency in 2022
Digital marketing is a vital component for success for startups and established businesses alike. With so much of today’s commerce...

Jali Creatives
Feb 24, 20223 min read


The Four Keys to Optimizing Your Content Marketing Strategy
For the inexperienced, content marketing can feel like trying to win a foot race against world-record Olympic track runners. You have...

Jali Creatives
Jan 31, 20224 min read


2022 Digital Marketing Trends to Help Your Small Business Thrive
Digital marketing is now an essential tool for modern businesses. With the degree to which we are all reliant on the internet and social...

Jali Creatives
Dec 15, 20212 min read


How to Create Your Own Case Studies Without Previous Clients
The trickiest part of the early stages of your business is creating something from nothing. This includes things like testimonials and...

Jali Creatives
Nov 9, 20212 min read


Facebook Was Out, Where Were You?
On Monday, October 4th, I received several texts about Facebook's outage (this of course impacted Instagram and WhatsApp). My team and I...

Jali Creatives
Oct 6, 20211 min read


How to Write a Blog: 5 Steps to Follow
by Alyx Holder Blogs: the key to generating organic traffic for your website and getting clicks without spending a dime. Writing...

Jali Creatives
Jul 1, 20215 min read
![How to Use Your Website for Storytelling [Part II]](https://static.wixstatic.com/media/9e18fa_ec9f98c546644ebfbd8e0e6d4be8afc1~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/9e18fa_ec9f98c546644ebfbd8e0e6d4be8afc1~mv2.webp)
![How to Use Your Website for Storytelling [Part II]](https://static.wixstatic.com/media/9e18fa_ec9f98c546644ebfbd8e0e6d4be8afc1~mv2.jpg/v1/fill/w_487,h_366,fp_0.50_0.50,q_90,enc_avif,quality_auto/9e18fa_ec9f98c546644ebfbd8e0e6d4be8afc1~mv2.webp)
How to Use Your Website for Storytelling [Part II]
by Alyx Holder Our previous blog explored a couple of free and resourceful ways on how to position and magnify your website through...

Jali Creatives
May 21, 20213 min read
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