OUR BLOG. 

This year, we collaborated with nonprofits, small businesses, and mission-driven leaders to create content and campaigns that didn’t just meet goals—they exceeded them.

The 3 Marketing Myths That Keep Organizations Busy, Not Growing can drain your time and energy—learn how to focus on what actually drives results.

AI is here to stay, and if you are a small business owner trying to find your place in the global market, AI tools can make marketing your products or services easier to manage.

Entrepreneurship has a way of slipping unexpected lessons into your week — the kind you didn’t schedule for, didn’t anticipate, and definitely didn’t think you’d be dealing with over your morning coffee. One of those moments landed on my desk recently, wrapped in a website outage and a whole lot of confusion.

As we approach the final weeks of the year, many business owners breathe a sigh of relief. What has likely been a busy season winds down, projects complete and clients close out. But what if you could turn this “slow season” into your most strategic month yet?

AI can streamline tasks, but true creativity, strategy, and authentic brand voice remain uniquely human, and that’s where your value lies.

Don’t let Q4 pass you by! With thoughtful planning, your year-end campaigns can not only capture funds but also deepen relationships, raise your profile, and set the tone for a strong 2026.

In 2026, the marketing playing field will look very different. It’s not just about keeping up, it’s about leading with intention and staying rooted in the human connection that makes your brand meaningful.

Launching a business is exhilarating—but it can also feel overwhelming when you’re juggling endless tasks on limited funds.

In part 1, we explored the power of color psychology and social proof. Here, we will dig into two other ways our brain behavior plays a powerful role in marketing: the Scarcity Effect (what we believe about availability) and Anchoring (what we believe about pricing).

When you share your story through design, every detail matters—especially color. As an entrepreneur telling a power brand story, you must remember that your brand’s palette doesn’t exist to just be pretty—it’s purposeful. 

Let’s face it, having a presence online as a small business is vital--it’s your reputation, your first impression, and often, your biggest opportunity for growth.

Every year, hundreds of nonprofit organizations rush to participate in major giving days like Giving Tuesday or Give Miami Day — but many of them do so without a real plan. They throw together a quick graphic, post a few donation links, and hope for the best. The result? Minimal returns, missed opportunities, and a reinforced belief that these campaigns "just don't work for us."

You never get a second chance to make a first impression. In the digital age, your website is that first impression.

If you are anything like me, summer means more personal and professional events (something about longer days make you wanna be outside, am I right?) that can be fun for you and good for your business- but can also mean less time for your usual operational activities.

In today’s increasingly connected world, inclusive branding is no longer optional—it’s essential.  More companies are allotting more resources to study and implement systematic processes to measure the impacts of inclusion efforts.

Your website is your brand’s home, your story’s sounding board, and somewhat like your 24/7 personal sales assistant. Your website has the power to be more than a brochure—it can be a transformational brand experience.

Spring isn’t just for decluttering your closet—it’s also the perfect time to refresh your brand! All businesses will need to rebrand at some point, in fact, rebranding is a natural part of the life cycle of any business.

In today's saturated digital landscape, standing out requires more than just a catchy slogan or a trendy logo. For female founders and business owners, it's about crafting content that resonates deeply with your audience by authentically reflecting your mission and values.

Happy Women’s History Month! As we celebrate the many strides over the years for women’s economic equity.

Here are six branding mistakes and solutions to address them.

Engaging a marketing agency can be a game-changer, but only if you approach it with the right mindset and expectations.

Social media is a great tool to have in your arsenal, but it should not be the only place where people can find out more about your business

Whether you’re posting on social media, updating your website, or sending an email campaign, consistency in your content is critical.

In today’s workplace, “professionalism” isn’t what it used to be.

Seasons come and go, and when they do there’s a lot that comes and goes with them.

To own a business is one thing, but to stand out from the rest is another thing entirely. 

Imposter syndrome is a behavioral pattern and psychological phenomenon that can cause someone to feel undeserving of their success. 

Women of color are extraordinary, powerful, and capable to say the least.

August is Black Business Month here in the US, and it is a time to specifically recognize and support the contributions of Black-owned biz

The idea of cultural authenticity is a relatively new concept.  To better understand its true meaning requires some dissecting. 

We often hear it said that in order to be successful in the real world, blank begins at home. 

According to Yaguara, 73% of consumers prefer short-form videos to search for products or services!

Here's a list of steps to get the most out of your small business website and make good on the investment of time, money, and energy.

Forming a connection is quite literally like LEGOs. It is the set of building blocks that are necessary for forging a successful brand.

In the world of branding, connections aren't just a network; they're the lifeblood that fuels the expansion of our organizations.

As a service-based founder and entrepreneur, you know standing out takes hustle and heart. You also know that your target consumers are...

Key insights from "The Must-Know Ways Small Business Will Change in 2024."

Our work can be a source of uplift and that we have time to work out the challenges we encounter.

Your business story is more than just the “About Us” section of your website, it is a powerful tool that connects your brand and your...

A strong online presence is essential for any entrepreneur who wants to share their story with the world. Your website is the perfect...

It is important that small business owners understand the importance of effective email marketing in reaching and engaging target audiences.

In celebration of National Black Business Month in August, we want to highlight the power of Black entrepreneurship and its crucial role in

Creating a logo is an essential step in building a strong brand identity. Your logo should have meaning, be simple, and easy to recognize.

Mental health and wellness are critical to being a small business owner. Your mental health supports your small business.

April is Autism Awareness Month, and as a mother to a child diagnosed with ASD (autism spectrum disorder), I wanted to tap in and share a li

Small business owners who offer professional services, such as lawyers, marketers, and accountants, can benefit greatly from integrating AI.

3 ways you can build your brand as your do-it-yourself

Modern marketing strategies are reliant on a heavy digital presence. As such, it is critical to prioritize digital marketing...

Digital Platforms and Strategies Modern marketing is almost entirely centered around digital platforms and strategies. Consequently, you...