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Digital Transformation for Your Small Business: Roadblocks to Avoid



Modern marketing strategies are reliant on a heavy digital presence. As such, it is critical to prioritize digital marketing transformation when trying to strengthen your brand.


That said, there are always roadblocks in any thorough transformation. The best way to avoid or overcome these barriers is to first understand them. To get you started, here are three major roadblocks to digital marketing transformation.


Inflexible Marketing Budget

Bold marketing campaigns and changes to your brand will require an open mind in terms of budgeting. If you have a tight grip on your budget, it can serve as a major roadblock to true digital marketing transformation.


The majority of organizations attempting to undergo a major digital marketing transformation encounter this roadblock, so don’t be discouraged if it’s a source of stress. The mistake many brands make is failing to account for IT system updates or integrations as well as necessary staff training.


Finally, it’s important to remember that with substantial change, unforeseen costs can always come up. The initial costs will be the biggest, however, and you will grow more comfortable with budgeting as you adjust.


Lack of Digital Literacy

It can be brutally challenging to maintain a successful digital marketing strategy for your brand without basic digital literacy. Fortunately, even if you feel especially daunted, there is a way to establish a basic foundation in this area.


No plan or theory is worth anything without the tools to make it a reality. This is why before you can embark on your journey, you have to start with the basics. A great part of this will come from investing in staff and outside consultants who thoroughly understand digital marketing and can strengthen your goals and ideas.


Resistance to Change

Finally, the only way to truly revolutionize your digital marketing strategy is to be open to even difficult organizational change that may go against the tactics that make you feel comfortable. Even if something feels like it works for your present campaign and business model, change may be required to fully transform.


The nature of the digital world is that it is constantly changing, and a cultural change in your brand will be required to keep up. Things that worked yesterday may not work as well today, and by extension, things that work today may not work tomorrow. You have to be prepared to constantly shift with your market and stay ahead of the curve.


Are you ready to take the next step in digital marketing transformation? Jali Creatives can advise you through each step in your journey! Contact us and connect with our team to learn how we can level up the next chapter of your brand.


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