In part 1, we explored the power of color psychology and social proof. Here, we will dig into two other ways our brain behavior plays a powerful role in marketing: the Scarcity Effect (what we believe about availability) and Anchoring (what we believe about pricing).

When you share your story through design, every detail matters—especially color. As an entrepreneur telling a power brand story, you must remember that your brand’s palette doesn’t exist to just be pretty—it’s purposeful. 

In today’s increasingly connected world, inclusive branding is no longer optional—it’s essential.  More companies are allotting more resources to study and implement systematic processes to measure the impacts of inclusion efforts.

Spring isn’t just for decluttering your closet—it’s also the perfect time to refresh your brand! All businesses will need to rebrand at some point, in fact, rebranding is a natural part of the life cycle of any business.

In today's saturated digital landscape, standing out requires more than just a catchy slogan or a trendy logo. For female founders and business owners, it's about crafting content that resonates deeply with your audience by authentically reflecting your mission and values.

Here are six branding mistakes and solutions to address them.

Social media is a great tool to have in your arsenal, but it should not be the only place where people can find out more about your business

Whether you’re posting on social media, updating your website, or sending an email campaign, consistency in your content is critical.

Seasons come and go, and when they do there’s a lot that comes and goes with them.

According to Yaguara, 73% of consumers prefer short-form videos to search for products or services!

Forming a connection is quite literally like LEGOs. It is the set of building blocks that are necessary for forging a successful brand.

In the world of branding, connections aren't just a network; they're the lifeblood that fuels the expansion of our organizations.

As a service-based founder and entrepreneur, you know standing out takes hustle and heart. You also know that your target consumers are...

A strong online presence is essential for any entrepreneur who wants to share their story with the world. Your website is the perfect...

It is important that small business owners understand the importance of effective email marketing in reaching and engaging target audiences.

In celebration of National Black Business Month in August, we want to highlight the power of Black entrepreneurship and its crucial role in

Creating a logo is an essential step in building a strong brand identity. Your logo should have meaning, be simple, and easy to recognize.

3 ways you can build your brand as your do-it-yourself

Modern marketing strategies are reliant on a heavy digital presence. As such, it is critical to prioritize digital marketing...

For the inexperienced, content marketing can feel like trying to win a foot race against world-record Olympic track runners. You have...