In part 1, we explored the power of color psychology and social proof. Here, we will dig into two other ways our brain behavior plays a powerful role in marketing: the Scarcity Effect (what we believe about availability) and Anchoring (what we believe about pricing).

When you share your story through design, every detail matters—especially color. As an entrepreneur telling a power brand story, you must remember that your brand’s palette doesn’t exist to just be pretty—it’s purposeful. 

If you are anything like me, summer means more personal and professional events (something about longer days make you wanna be outside, am I right?) that can be fun for you and good for your business- but can also mean less time for your usual operational activities.

In today's saturated digital landscape, standing out requires more than just a catchy slogan or a trendy logo. For female founders and business owners, it's about crafting content that resonates deeply with your audience by authentically reflecting your mission and values.