AI is here to stay, and if you are a small business owner trying to find your place in the global market, AI tools can make marketing your products or services easier to manage.

As we approach the final weeks of the year, many business owners breathe a sigh of relief. What has likely been a busy season winds down, projects complete and clients close out. But what if you could turn this “slow season” into your most strategic month yet?

In 2026, the marketing playing field will look very different. It’s not just about keeping up, it’s about leading with intention and staying rooted in the human connection that makes your brand meaningful.

Launching a business is exhilarating—but it can also feel overwhelming when you’re juggling endless tasks on limited funds.

In part 1, we explored the power of color psychology and social proof. Here, we will dig into two other ways our brain behavior plays a powerful role in marketing: the Scarcity Effect (what we believe about availability) and Anchoring (what we believe about pricing).

When you share your story through design, every detail matters—especially color. As an entrepreneur telling a power brand story, you must remember that your brand’s palette doesn’t exist to just be pretty—it’s purposeful. 

Let’s face it, having a presence online as a small business is vital--it’s your reputation, your first impression, and often, your biggest opportunity for growth.