In 2026, the marketing playing field will look very different. It’s not just about keeping up, it’s about leading with intention and staying rooted in the human connection that makes your brand meaningful.

Launching a business is exhilarating—but it can also feel overwhelming when you’re juggling endless tasks on limited funds.

In part 1, we explored the power of color psychology and social proof. Here, we will dig into two other ways our brain behavior plays a powerful role in marketing: the Scarcity Effect (what we believe about availability) and Anchoring (what we believe about pricing).

When you share your story through design, every detail matters—especially color. As an entrepreneur telling a power brand story, you must remember that your brand’s palette doesn’t exist to just be pretty—it’s purposeful. 

Let’s face it, having a presence online as a small business is vital--it’s your reputation, your first impression, and often, your biggest opportunity for growth.