Every year, hundreds of nonprofit organizations rush to participate in major giving days like Giving Tuesday or Give Miami Day — but many of them do so without a real plan. They throw together a quick graphic, post a few donation links, and hope for the best. The result? Minimal returns, missed opportunities, and a reinforced belief that these campaigns "just don't work for us."

Engaging a marketing agency can be a game-changer, but only if you approach it with the right mindset and expectations.

Social media is a great tool to have in your arsenal, but it should not be the only place where people can find out more about your business