You’ve launched your website--woohoo! Congratulations…but…now what?
As a small business owner in today’s market, you understand that websites legitimize your business, and depending on the purpose and functionality of your website, it’s a key part of generating revenue. However, for service-based businesses, a website filled with static information about your brand story and services is not enough. You need to transform it into a powerful tool for consistently connecting with your target audience and ultimately converting them into paying clients.
In order to get the most out of your small business website and make good on the investment of time, money, and energy you’ve poured into the project--here’s a quick list of things you can do.
Make sure your website can be found via search engines! (SEO)
Search Engine Optimization (SEO) is the magic sauce that helps potential clients discover
your website when they search for services like yours. This involves optimizing your website content with relevant keywords and building backlinks from high-quality websites. Here’s a comprehensive guide to SEO from Semrush.
Don’t keep your website a secret!
Let everyone in your network know you have a website! Share it on your social media profiles, email signatures, business cards, and even flyers.
Leverage your social media pages to drive traffic to your website!
Share engaging content, post website updates, and run social media campaigns to reach a wider audience.
Keep fresh and valuable content on your website so that people will have a reason to visit it regularly!
A static website is a forgotten website. Regularly update your website with fresh content like blog posts, case studies, client testimonials, or informative videos. This not only keeps visitors coming back for more but also establishes you as an authority in your field.
Make sure your website is accessible!
Ensure your website is mobile-friendly and functions seamlessly across different devices and browsers. A user-friendly experience is key to keeping visitors engaged.
Consider an FAQ page for prospects and clients who keep asking the same questions!
An FAQ page can be a goldmine for addressing common questions prospects and clients might have. This saves you time from repeated inquiries and allows visitors to find answers quickly.
Leverage the power of email marketing by using your website to capture leads and sending your newest website content to your mailing list!
Don't let your website visitors disappear into the internet abyss. Tools like Mailchimp or Constant Contact can help you get started with email marketing.
Track your website data to find out which pages are the most popular and see where your traffic is coming from!
Using analytics tools like Google Analytics allows you to see which pages are most popular, where your traffic is coming from, and how visitors interact with your website. Use this data to identify areas for improvement and optimize your website for better conversions.
When you take these steps, you are able to not only use your website as a legitimatizing entity for your business, but you are able to power your website as a means of consistently connecting with your target audience. This is the power of marketing, that you can use tools such as your website to be in consistent conversation with a potential new customer, so that when they need your services--you’re top of mind!
Ready to turn your website into the powerful marketing tool it was designed to be?
Jali Creatives gets it! We specialize in Content, Design, and Strategy for service-based businesses, our clients include law firms, accounting firms, coaches, and consultants. We can help you with everything from crafting awesome website copy and engaging social media campaigns to creating SEO-friendly blog posts and email marketing that nurtures leads into happy clients.
Don't settle for a website that just sits there – let us help you! We offer free consultations, so reach out, and let’s see how we can help you take your website from informative to impactful! You can also find us on social media (@jalicreatives) for more digital marketing tips and tricks to keep your business thriving! Remember, your website is a conversation starter, nurture that conversation, and watch your business grow!
