Digital marketing is now an essential tool for modern businesses. With the degree to which we are all reliant on the internet and social media, this has become the primary platform to advertise your business effectively. Unsurprisingly, this is no longer a well-kept secret, so it takes extra care to keep ahead of the competition. Here are three 2022 digital marketing trends to help your small business thrive.
1. Mastering Hybrid Events
Since the start of the pandemic in 2020, businesses in every industry have had to adapt to a drastically changing environment. This has led to a massive spike in online events and services that can be accessed at home.
2021 started to see the rise of hybrid events as more people started receiving vaccines and easing back into regular life. This landscape is likely to continue well into 2022, so it is important to work on improving and even mastering these types of events for your business.
Ultimately, it will also be beneficial to offer content that both online and in-person attendees can enjoy since everyone has different preferences in regard to personal space and crowds.
2. Amping Up Digital Content
The best way to increase your digital marketing game is by simply stepping it up with your digital content. This means things like images, videos, blog posts, and any other digital engagement that will keep your clients interested and informed.
Of course, digital content marketing also requires a solid social media strategy. Classic posts on Facebook, Instagram, Twitter, and LinkedIn will always be a solid foundation, but expanding to creative content on TikTok and Instagram Reels will engage a wider demographic while also displaying the personality behind your brand.
3. Make the Most of Google
Finally, make sure you don’t miss out on all the ways that Google can amp up your digital marketing level. It is an invaluable tool that will give you insight into your industry’s market in a variety of ways, including:
Search Engine Optimization (SEO): By mastering SEO, you will be able to boost your ratings in searches on Google and other search engines. Learning the basics of this area will do wonders for your digital marketing.
Automated bidding in Google Ads: This will help to take the guesswork out of bidding for specific ad groups and keywords, making this process more exact and fiscally efficient
Google Trends: This is a simple way to keep up with trending searches that will help keep you in the know about what potential clients are looking for and how you can cater to that.
At the end of the day, every business will require different specifics when it comes to their advertising. But by staying on top of digital marketing trends each year, you keep yourself inspired and ahead of the game.