The trickiest part of the early stages of your business is creating something from nothing. This includes things like testimonials and case studies. The question is: how do you create case studies without previous clients? Here are three important steps to consider in your journey.
Step 1: Choosing your niche
Finding focus is a crucial step when starting anything, especially in business. A successful case study will be specific and detailed, much like the people who will be using your services. Who is your ideal customer? What is their story? This is the person you want to write about.
If your business is in the fitness industry, you want your case study to feature an individual with a passion for health and wellness. If you are in the education industry, perhaps you want to feature a university student. By making sure you stick to your niche, you are more likely to truly resonate with the right people. These people will likely be:
Secure in knowing what they need and are looking for
Know what their industry requires to bring about desired results
Feel comfortable in their respective industry
Be able to understand your niche and respond accordingly to your posts and case studies
Don’t feel pressured to be vague or general in order to attract a wider demographic. This will likely backfire and, instead of bringing in more clients, it will fail to grab the attention of the exact people you are looking for.
Step 2: Make Compelling Examples
It’s hard to create a case study without thoughtful and realistic examples to drive it. Until you have an established client base, you will rely heavily on these examples as demonstrations for your clients. The types of things you should be making examples for include:
Strategies specific to your niche
Creating thorough examples and scenarios in these areas will efficiently show your clients what you can do. The way you can make sure these examples are compelling is by really putting yourself into them, letting yourself feel free to explore humor, conversational tones, and the same kind of strategies you have noticed yourself appreciating in other businesses.
Step 3: Framing the Examples as Case Studies
Finally, it’s time to tie everything together and take your solid examples to serve as your preliminary case studies. What do you have to offer your customers? What would you like them to hope for or expect upon using your services? Bring those ideas to life through case studies that bring clients in and help them truly imagine their success with you.
This is where you can stretch your storytelling muscles. Who is this sample customer? What do they do and what do they need? What kind of goals (big or small) are they likely to have? By setting up all of this background, you can effectively dive into how you will be able to help them solve those goals and thrive.